Shortwave

Shortwave reimagines email for marketing teams by combining inbox management with campaign automation features. It goes beyond traditional email marketing platforms by offering AI-powered prioritization and a streamlined workflow for improved collaboration and efficiency.

Email Organization and Prioritization

Shortwave uses AI to filter out noise and surface the most important emails, enabling marketers to focus on high-priority messages like campaign performance updates, influencer collaborations, or urgent customer inquiries. This intelligent filtering system helps tackle inbox overload and reduces the risk of missing critical communication.

Automated Campaign Management

Marketers can create and manage email marketing campaigns directly within Shortwave, including automated workflows for welcome emails, drip campaigns, and promotional blasts. This streamlines the process, avoiding the need to constantly switch between an inbox and separate marketing platform.

Improved Team Collaboration

Shortwave offers shared inboxes and collaborative features that allow marketing teams to work together efficiently on campaigns and customer communication. This shared workspace helps improve response times, track project progress, and ensure consistency across marketing outreach.

Performance Tracking and Analytics

While Shortwave's core focus isn't deep analytics, it provides essential metrics to track campaign effectiveness and open/click-through rates. This allows marketers to monitor the performance of their outreach directly within their workflow.

Use Case: Influencer Marketing

Shortwave is particularly useful for managing complex email threads associated with influencer marketing campaigns. The platform's AI-powered sorting and collaborative features enable teams to efficiently track communication, manage contracts, and coordinate outreach across multiple influencers, ensuring seamless campaign execution. Overall, Shortwave is a valuable tool for marketing teams looking to enhance their email management and automate key marketing processes while improving team collaboration.