Perspective

Perspective API helps marketers assess the perceived impact of their written content. By analyzing text for various attributes like toxicity, severe toxicity, identity attack, insult, profanity, threat, and sexually explicit content, marketers can refine messaging, mitigate risks, and foster healthier online interactions.

Content Moderation and Brand Safety

Perspective empowers marketers to preemptively identify potentially harmful content, whether in social media posts, ad copy, or website comments. This proactive approach helps avoid reputational damage and maintain brand safety.

Customer Experience Enhancement

By understanding how their content might be perceived, marketers can tailor their messaging to be more inclusive and respectful. This leads to improved customer experience and stronger brand affinity.

Campaign Optimization

Perspective's insights can be used to A/B test different versions of marketing copy, identifying which resonates best with the target audience while minimizing negative perceptions. This data-driven approach helps optimize campaigns for maximum impact and positive engagement.

Crisis Management

In case of negative reactions to marketing content, Perspective helps quickly assess the severity and nature of the issue, facilitating faster and more effective crisis response.

Market Research and Audience Understanding

Analyzing the perceived attributes of user-generated content related to a brand or product offers valuable insights into customer sentiment, pain points, and preferences. This information can inform future marketing strategies and product development. By leveraging Perspective, marketers can foster more positive online interactions, protect their brand reputation, and optimize their content for greater impact.